Understand AD

Understand AD

Color your Confidence

Atopic Dermatitis (AD), commonly known as eczema, can impact a person’s confidence at any stage of life. Our project aims to highlight how even amidst challenges, moments of confidence can be rediscovered and celebrated.

We drew inspiration from the metaphor of a coloring book—where the pages may start blank, but with time, care, and patience, they can transform into vibrant, meaningful works of art. Through in-depth interviews, we listened to the personal stories of individuals living with AD, then used rich metaphors to reframe their experiences in a way that we could visually bring to life. 

This project isn't just about AD—it's about telling the story of the beautiful moments that can emerge when we color our life with confidence. 

Kayce and Chayse

This video tells the story of a young girl and her mom as they navigate the challenge of communicating about AD. The style of the video is intentionally simple and playful, reflecting the child’s perspective—lighter in color and more sketch-like to evoke a sense of innocence and imagination. Through the girl’s love of drawing, the story comes to life in a way that feels authentic to her world. The visuals emphasize how finding the right tools to communicate—whether through words or art—can help create understanding and foster a deeper connection between mother and child.

Ar

In this video, the story unfolds through the powerful metaphor of a desert—representing the isolation and uncertainty of living with AD. At first, Ar feels lost, navigating the harsh landscape alone, but with the right guidance and resources, they discover a way to navigate the terrain. In the end, Ar not only finds their own path but becomes a beacon of support for others, using their experiences to guide and empower those living with eczema. The animation style here is the most polished, using more delicate and detailed colored pencil textures to reflect Ar’s maturity and the clarity they’ve gained over time. 

Matt

Here, we follow a teenage boy who begins by feeling invisible—often missing from family photos and moments. Through his love of hockey and newfound self-assurance, he starts showing up more—not just in photos, but in his own life, learning to take pride in who he is.