Be a winner, serve up dinner
Millennials grow up watching game shows on tv as their parents served them home-cooked meals.
But now they are on their own - hungry and broke.
Let’s make them feel like winners when they buy cheap Maruchan Ramen.
These videos will be bumper ads on cooking tutorial videos that they watch fully knowing they will never make those recipes
(but they will make Maruchan Ramen).
Partner: Kira McCall