LEA SAN MARTANO  

                                                                                                                                                                                                                                                                                                                      me as a human | misleading trailers 
WRITER OF COPY
 
Mark










First Response



Why is every pregnancy test commercial a happy couple hoping for a positive when that’s not always the reality?


Partnering with First Response, we created the “Am I” campaign. Throughout the campaign, we highlight the

different emotions that come with asking, “am I pregnant?”. 

There’s no more important question. There’s no more certain answer. First Response is the answer. 














Maternal Inequity


(full partnership with Every Mother Counts coming soon!)










Social






AD: Brianne Linden

CW: Manas Paradkar, Lea San Martano (me)

Director: Dave Giles

Deputy CCO: Steve Krauss

CCO: Rob Baiocco

Agency: The BAM Connection