To the rescue
Every woman remembers her first period and that’s usually because it involved some awkward, uncomfortable situation. We can’t make it a
great experience, but we can make it a less terrifying one. Always has created a chatbot that partners with middle schools to discreetly deliver
pads and provide any information a girl might need.
Always will place stickers in each bathroom
stall at participating schools.
Girls will be able to text the number with her
specific location code to ask for
a pad and new clothes, if needed.
The chatbot will ask the girl if it is her first
time getting her period. If so, it
will provide her with information.
Lastly, it will ask her if she needs anything
else and remind her that there is someone
she can talk to - but only if she wants.
Who will deliever these items?
Always will create a network of women by
advertising with a bright red sticker
on all its packaging.
AD: Ty Crump